The third lecture of the Vladimir Potanin Foundation’s School of Museum Leadership public lecture series. Broadcast in Russian.
Strategy that plans for the long-term is hard to do, especially when there is so much to worry about day-to-day, and so much volatility and uncertainty as in our current times. But that makes strategy even more important. Strategy is a process of deciding what to do, how to do it, and why it’s worth doing — because engaging in strategic planning can bring stability without rigidity, and can render organisations more agile and resilient. For museums that must compete with the other ways in which people choose to spend their time (and money), and must also compete with each other for scant resources, strategy is of increasing importance.
Dr Pegram Harrison’s research and teaching concern entrepreneurship and leadership in cultural contexts. Since 2008 he has taught entrepreneurship, leadership, strategy and heritage management to students and executives at Oxford University’s Saïd Business School. He also runs Saïd’s programme of teaching and research called “Engaging with the Humanities”. He helped to start the Oxford Cultural Leaders Programme and the Oxford Heritage Programme, and is a member of the Oxford Centre for Entrepreneurship and Innovation and of Brasenose College, Oxford. He also coordinates a joint research programme with the University of Bologna on management and the humanities. These initiatives link researchers with cultural institutions, policy leaders, development agencies, digital technology providers and civic officials. Beyond Oxford, Dr Harrison works with various cultural organisations on research into new business models for enhancing museum leadership and engagement; he is also a member of Cultural Associates Oxford, a management consultancy offering entrepreneurial thinking for the cultural and creative sectors.
Moderator: Sofia Kondratieva, independent museum expert, PhD in history, MA in Cultural Management, curator of exhibitions, publishing and event projects.
More about Vladimir Potanin Foundation’s School of Museum Leadership
PRO ARTE Foundation is the project partner and the programme operator.